Privacy Policy
This Privacy Policy ("Privacy Policy") is an integral part of our End User Terms of Use ("Terms of Use") or the Merchant Agreement ("Agreement"), as applicable (collectively, the "Terms"), and governs the processing of information by NovaRidge Commerce LLC, doing business as FlowFitness ("FlowFitness," "we," "us," or "our") when you use our Services, conduct transactions through our platform, or visit our website.
Any capitalized terms not defined herein shall have the meaning ascribed to them in the Terms.
FlowFitness may update or revise this Privacy Policy from time to time. Material changes will be posted on our website or communicated directly to you where technically feasible.
1. Applicability
This Privacy Policy applies to data collected from:
Visitors: Individuals browsing our website ("Visitors").
Merchants: Customers and clients using our services and implementing our technology ("Merchants").
End Users: Individuals using FlowFitness services or conducting transactions via FlowFitness-enabled platforms ("Consumers" or "End Users").
Visitors, Merchants, and End Users are collectively referred to as "you" unless otherwise specified.
2. Additional Policies
If you are a resident of California, please also review our CCPA Notice.
3. Contact Details of the Controller
NovaRidge Commerce LLC – FlowFitness
611 South DuPont Highway Suite 102, Dover, 19901, DE
United States
If you have questions about this Privacy Policy or how your data is handled, please contact us at:
4. Which Data Do We Collect and For What Purpose?
Non-Personal Data
Non-identifiable or aggregated data such as:
Browser type
Operating system
Device type
Time and date of access
Navigation behavior
Language preferences
Personal Data
Information that identifies or may reasonably identify an individual, including:
Name
Email address
Physical address
Phone number
Billing information
Online identifiers (e.g., IP address)
Transaction details
Sources of Personal Data
From Merchants
From End Users
From Visitors browsing our website
Processing activities may include collection, storage, use, disclosure, erasure, or destruction.
We may process Personal Data to:
Provide and improve our Services
Process transactions
Prevent fraud, abuse, and illegal activity
Enforce our Terms
Protect our systems and databases
Comply with legal obligations
5. How We Collect Information
Automatically
We use cookies, pixels, and similar technologies to collect certain data automatically when you access our website.
Provided by You
We collect information when you voluntarily provide it, such as:
Account registration
Subscription signup
Checkout processes
Contacting customer support
Provided by Merchants or Third Parties
We may receive information from Merchants or third-party service providers, such as payment processors or identity verification providers.
6. Data Sharing – Categories and Recipients
We share Personal Data only with trusted partners and service providers necessary to operate our Services.
Examples include:
Payment processors
Fraud prevention providers
Hosting and cloud infrastructure providers
Analytics providers
Customer support systems
If financial data aggregation services are used (such as Plaid Technologies, Inc.), your data will be handled in accordance with that provider’s privacy policy.
All service providers are contractually required to:
Use data only for specified purposes
Implement appropriate security safeguards
Comply with applicable data protection laws
We do not sell Personal Data for monetary consideration.
7. Cookies
We and our third-party providers use cookies and similar tracking technologies.
Cookies help:
Enable website functionality
Improve navigation
Remember preferences
Provide analytics
Deliver advertising
Types of cookies used may include:
Essential cookies
Analytics and performance cookies
Advertising and targeting cookies
For more information about cookies, visit:
You may manage cookie preferences through your browser settings.
8. Background or Verification Checks
Where applicable and permitted by law, FlowFitness may conduct verification checks to prevent fraud or misuse of the Services. These checks may include reviewing publicly available information or data from third-party verification providers.
You agree to cooperate with reasonable verification procedures where required.
9. Your Rights
Depending on your jurisdiction, you may have rights regarding your Personal Data, including:
Right of access
Right to correction
Right to deletion
Right to portability
Right to restrict or object to processing
Right to opt-out of certain processing activities
You may exercise your rights by submitting a Data Subject Request (DSR) form or contacting:
We may request verification of identity before processing your request.
If we cannot fulfill your request, we will explain the reason and inform you of any available appeal rights.
10. Retention
We retain Personal Data only as long as necessary to:
Provide the Services
Fulfill contractual obligations
Comply with legal requirements
Resolve disputes
Enforce agreements
We may delete or anonymize data once it is no longer necessary.
11. Security
We implement administrative, technical, and physical safeguards to protect Personal Data against loss, misuse, unauthorized access, or disclosure.
However, no system is completely secure. While we strive to protect your information, we cannot guarantee absolute security.
